New Project: The Landmark London
- Jun 2
- 2 min read
The Landmark London: A New Chapter of Luxury, Crafted with Beiriz
Few hotels embody London's timeless elegance quite like The Landmark London. Since opening its doors in 1899, this grand Victorian icon in the heart of Marylebone has welcomed generations of guests with a distinctive blend of architectural splendour, impeccable service and refined luxury.
Today, the hotel enters a new chapter with the refurbishment of its prestigious Marylebone Suites, a transformation led by internationally acclaimed designer Alex Kravetz. The project introduces a contemporary residential atmosphere while preserving the character and heritage that have defined The Landmark London for more than a century.
For Beiriz, this project carries particular significance.
Having previously collaborated with The Landmark London, being invited once again to contribute to the hotel's evolution reflects a relationship built on trust, shared values and a commitment to exceptional craftsmanship. It is a partnership we are proud to continue.
The bespoke rugs developed for the Marylebone Suites were carefully conceived to complement the designer's vision and integrate seamlessly within each interior. Balancing the grandeur of the architecture with warmth, texture and comfort, each piece was crafted to enhance the residential feel of the suites while contributing to a sense of understated sophistication.
Working closely with the project's design requirements, our team focused on creating rugs that would not simply occupy a space, but become part of its identity. Through carefully selected materials, subtle textures and meticulous craftsmanship, the rugs bring softness, balance and visual harmony to the interiors.
The result is an environment where every detail contributes to the guest experience — from bespoke furnishings and marble-framed fireplaces to the handcrafted rugs that anchor each room with quiet elegance.
Projects such as The Landmark London reflect Beiriz's ongoing commitment to collaborating with leading hospitality brands and design professionals worldwide, delivering bespoke solutions that combine heritage craftsmanship with contemporary design.
As guests step into the newly refurbished Marylebone Suites, they encounter more than a beautifully designed interior. They experience a space where history, craftsmanship and modern luxury come together — creating an atmosphere that feels both exceptional and effortlessly welcoming.
